Telefonica Digital partners with FeedHenry for Business App Strategies

Posted by admin on Wednesday, January 11, 2012

New Mobile App Platform to launch through O2 in the first quarter 2012

11 January 2012

Telefónica Digital today announced an exclusive partnership with FeedHenry – a leading developer of cloud-based mobile application solutions – to launch a platform that enables businesses of any size build their own mobile apps. The service will be launched by O2 in the UK during Q1 2012 before being rolled out to other Telefónica markets.

The subscription-based platform will enable any enterprise – from SME to multinational corporate – to create apps and deploy them across Android, iOS, BlackBerry, Windows Phone 7 and Nokia operating systems as well as the Mobile Web.

“This partnership will be welcome news for any organisation that recognises the power of mobile apps and how they can drive increased revenue, boost employee productivity and enhance the overall customer experience,” said Matthew Key, Chairman & CEO of Telefónica Digital.  “We’ve enjoyed great success launching a similar platform in Ireland earlier this year and already list Aer Lingus, Diageo and PWC among our customers.”

“Demand for mobile application development and management solutions has exploded as businesses of all types and sizes recognise the importance of mobile apps in driving business success,” states Cathal McGloin, CEO, FeedHenry.  “Telefónica and FeedHenry help businesses accelerate their mobile initiatives with a comprehensive cloud platform solution that is cost-effective, secure and scalable”.

“The world of mobility is changing at such a fast rate,” said Ronan Fitzpatrick, Director of Network Distribution of Aer Lingus. “Staying ahead of the curve in a competitive market, required a comprehensive mobile app solution that integrated with our backend systems.  The app has delivered enhanced service to our passengers and an attractive ROI for Aer Lingus.The partnership between Telefónica and FeedHenry is a model for new-age enterprise mobility.

Under the exclusive agreement, O2 will be the only communications provider in the UK to provide a route to market for the FeedHenry Mobile Application Platform, which allows apps to be developed in standard web technologies – such as HTML5, JavaScript and CSS – and deployed across all major mobile devices with a single click.  O2 will act as a one-stop-shop for the service, managing the contractual and billing relationship with the customer.

Crucially, the partnership will give enterprise customers access to a wide range of security features and functionality, including mobile application management, secure VPN & HTTPS connections, security and encryption toolkits.

FeedHenry applies its own in-house expertise as well as world-leading application development capabilities through a partner program to ensure industry leading skills are deployed to meet the customer’s design specifications and requirements.

The agreement with FeedHenry was struck by Telefónica Digital which sees global partnerships as a key route for bringing innovative products and services to Telefónica’s operating businesses. It follows the success of the partnership between FeedHenry and O2 in Ireland and paves the way for the service to be rolled-out to other Telefónica businesses in due course.

About Telefónica Digital

Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising,  M2M and eHealth. Telefónica Digital will deliver these innovative products and services to Telefónica’s 300 million customers as well as leveraging the power of the internet to enter new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paolo, Spain and Tel Aviv. Jajah, Terra, Tuenti and giffgaff are all part of the Telefónica Digital group of companies.

About FeedHenry

FeedHenry is a leading provider of cloud-based Mobile Application Platform solutions that enable the development, deployment, integration and management of secure mobile apps for business and enterprise markets. In addition to development and public app store deployment, the platform provides enterprise app store distribution, server-side business logic and integration, secure connectivity to backend systems and full app lifecycle management and reporting. For more information visit www.feedhenry.com.

For further information:

FeedHenry Contacts:

Leonie Tierney

Marketing Manager, FeedHenry

+1 781 799 8764

leonie.tierney@feedhenry.com